Finding the right Buyer for your home - and getting the best price - start with the right Listing Broker. 

That's a rule no one selling a home should forget, Real Estate experts say.

"The right Broker can make a significant difference when you're selling your home. The right Broker can help you price your home properly. She can point to small things to do that really pay off." said Marilyn Miller, a top Broker with RE/MAX By The Bay.

Miller works closely with sellers to identify special characteristics that can make their home appealing to Buyers. Then she makes those characteristics the keystone of her marketing plan.

Experts agree that an effective marketing plan by a Broker who knows how to reach the most interested, qualified Buyers is most important. A Broker should have a comprehensive marketing plan, one that includes conventional advertising methods, broker previews and other ways to build good "word of mouth" about your property.

"It's knowing the right words, the right media, the right networks to help connect you with your Buyers." said Miller, "That's what sells your home."

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